Our Story

Our Mission

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About Kids get money

Preparing Kids for a Financially Positive Future

Despite rising levels of income and wealth in Australia, around 37% of adult men and 52% of adult women still do not understand key financial concepts like interest rates, inflation, and risk diversification. (Source: HILDA)

There are millions of people living in poverty and financial distress, and the situation isn’t improving.

For everyone to live a financially positive life, they need to be taught essential money skills before they launch into adulthood. We wish we'd been taught them, and so does everyone we speak to about Kids Get Money. But it's still not happening.
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That's why we created Kids Get Money. Our online, financial literacy education programs, make learning about money easy and fun for kids - at home or at school. Our teacher-designed lessons focus on real-life money skills so kids learn good financial habits early.

At Kids Get Money we believe that every child deserves a financially positive future.

Our promise

We are fiercely independent

‍We’re a fiercely independent, financial literacy educator. We teach kids (and their educators and carers) about money.
Our fun money lessons have been developed by teachers and financial literacy experts.
No vested interests. No products to plug. Just an essential money-smart education your child will use for life.

Founder Story

Our founder Story and Kids Get Money

Our founder and CEO Annette Rose, grew up living below the poverty line. It was miserable and hard, and the scars that poverty leaves are deep. For many people, it's a cycle that never ends.

Today there are over 3 million people in Australia living in poverty. c.760,000 of those are children. That’s 1 in 6 kids. (Source: aph.gov.au)
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Annette knew that we can’t rely on luck to turn things around. Instead, to break the cycle, we have to start with education. And it needs to start early - before young people venture out into their adult lives.

Kids Get Money aims to provide the opportunity for kids to build up a scaffold of knowledge and skills over the years they are at school. So that when they’re ready to head out into the world, that knowledge is as ingrained in them as reading, spelling and mathematics. It’s the real money education we all wish we had.